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Whata Lotta Pizza | |||||||
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Category :
Food Franchises
Rating :
Hits :
109
Date added: 22.11.2007
Last Update : 0000-00-00 00:00:00
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Description :
 During the summer of 1989, Wayne La Vigne and his wife Bonnie decided to sell everything they owned, cash in their insurance, maxed out their credit cards and drove 3 weeks, with their 2 young sons Michael and Brian, in a ’66 Chevy Step van from Michigan to Orange County, California to open a pizzeria. The La Vigne family opened their first store in September 1989 to pursue their goal of offering the best pizzas at the lowest price possible regardless of what the competition was doing. During the next two years they began opening additional stores in Orange County. Although sales continued to grow at a better than expected rate, Wayne recognized that with the changes in the pizza industry, it was the right time to start the concept he initially planned. In July of 1992, the La Vigne family created the name ‘Whata Lotta Pizza’ eliminating all the gimmicks marketed by national chains, moving to a limited menu, and offering take-out only. The family held concept has successfully expanded to its current level today. Even with fluctuations in the economy, Whata Lotta Pizza not only prevailed, but has experienced record sales despite increased competition. The Whata Lotta Pizza slogan “Better Taste…Better Price” is becoming increasingly recognized and appreciated by old and new customers alike. Wayne, his wife Bonnie and family followed their dream. And as Wayne has said “We made the decision to share that dream with others by offering franchising opportunities” to individuals who share his passion. Our first franchisee has enjoyed continuous growth in sales and profitability since opening in 2000 |
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| Date added: 2007-11-22 11:54:40 Hits: 109 |
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